Archives

09/01/2002 - 10/01/2002 10/01/2002 - 11/01/2002 11/01/2002 - 12/01/2002 12/01/2002 - 01/01/2003 01/01/2003 - 02/01/2003 03/01/2003 - 04/01/2003 05/01/2003 - 06/01/2003 08/01/2003 - 09/01/2003 09/01/2003 - 10/01/2003 10/01/2003 - 11/01/2003 11/01/2003 - 12/01/2003 12/01/2003 - 01/01/2004 01/01/2004 - 02/01/2004 02/01/2004 - 03/01/2004 03/01/2004 - 04/01/2004 04/01/2004 - 05/01/2004 05/01/2004 - 06/01/2004 06/01/2004 - 07/01/2004 07/01/2004 - 08/01/2004 08/01/2004 - 09/01/2004 09/01/2004 - 10/01/2004 10/01/2004 - 11/01/2004 11/01/2004 - 12/01/2004 12/01/2004 - 01/01/2005 01/01/2005 - 02/01/2005

Wednesday, November 05, 2003

Once Just a Cupcake, These Days a Swell: "Chalk it all up to cupcakes. In New York, cupcakes are not lopsided school-bake-sale affairs. They are art, they are fashion, they are a tourist attraction and they can be big business. The Magnolia brings in over $40,000 a week from cupcakes alone. At Crumbs, a seven-month-old Amsterdam Avenue bakery, supersize $2.95 cupcakes have fueled success: the owners are expanding to the East Side.

Fashion and cupcakes also collide at Joe, a new coffeehouse on Waverly Place, where the cupcakes are baked by Amy Sedaris, an actress who has appeared on "Sex and the City." (Sarah Jessica Parker persuaded the owner to carry them.)

Ms. Sedaris brings both craftsmanship and irony to her cupcakes, combing flea markets and eBay for vintage pokes, tiny decorative figurines she sticks on top. During the Jewish High Holy Days, Sedaris cupcakes were topped with tiny Israeli flags, and pink plastic ballerinas are a standby."
-- posted by Jason at 11:13 AM